We’re three blokes with deep roots in the NSW Central Coast.

We’ve grown up here. Our kids play here. We volunteer here.

Between the three of us, we’ve packed canteens, coached teams, managed age groups, organised jerseys, chased unpaid merch money and stood on the sidelines in the rain wondering why supporter gear always looks… well… average.

We kept thinking - surely we can do better than this?

With backgrounds in marketing, business, graphic design and video production, we figured if we joined forces, we could create something that was:

• Fashionable
• Practical
• Actually wearable
• And genuinely helpful for local clubs

We know first-hand how much work goes into running a grassroots club. Most of it falls on volunteers. Organising shirts and hats shouldn’t mean chasing parents for payments or storing boxes in your garage.

So we built Sideliners.

A simple, central platform where supporters can find their club, buy quality apparel they’ll actually want to wear, and help raise funds — without creating more work for the committee.

We’re not a merch company trying to sell into sport.

We’re local dads who live it every weekend.

And we’re here to back the clubs that back our kids.